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Amazon unveils “Frustration Free” packages

Raise your bleeding hand if you’ve ever been cut while trying to open new electronics, or have wanted to throw a new product across the room. This frustration has a name: wrap rage. In a letter to customers on Amazon.com’s home page Monday, Chief Executive Jeff Bezos announced his company’s newest initiative to tackle the problem. “Wrap rage describes the frustration we humans feel when trying to free a product from a nearly impenetrable package,” Bezos said. Amazon’s multiyear initiative is called “frustration-free packaging.” It kicks clamshell cases and plastic-coated wire ties to the curb and replaces them with smaller, recyclable cardboard boxes.

“It will take many years, but our vision is to offer our entire catalog of products in Frustration-Free Packaging,” Bezos said. The company said it is working with manufacturers and rolling out simplified packaging with its 19 best-selling items from Fisher-Price, Mat- tel, Microsoft Corp. and electronics manufacturer Transcend Information Inc. If you’re hoping to see the initiative on Amazon’s UK site, you’ll have to be patient: the project is due to roll out across all international sites early 2009.

Source: Bit-Tech

Comments

Feel free to post your Amazon unveils “Frustration Free” packages torrent, subtitles, samples, free download, quality, NFO, rapidshare, depositfiles, uploaded.net, rapidgator, filefactory, netload, crack, serial, keygen, requirements or whatever-related comments here. Don't be rude (permban), use only English, don't go offtopic and read FAQ before asking a question. Owners of this website aren't responsible for content of comments.
  1. John
    November 4th, 2008 | 11:03

    Martin I have sent you a very important email in regards to generating vast funds for Rlslog. Please take a moment to review my offer and reply accordingly. -John

  2. martinghey
    November 4th, 2008 | 11:10

    Hi John this is Martin and I would like to tell you something. SUCK MY HAIRY NUTSACK…. then blow me good and hard, and run your tongue up and down my shaft while you suck, and swallow every drop…

    Thanks!

  3. John
    November 4th, 2008 | 11:17

    @2 First off. You’re obviously an imbecile. Secondly as an average reader with a below average intelligence your assumption would be that the offer I’ve made Martin would create more Ads. You however are incorrect. Not suprisingly. It would in fact be an oppurtunity to limit or remove all ads from the site in the future as well as generate funds for readers wishing to participate. Thanks for your time. -John

  4. martinghey
    November 4th, 2008 | 11:26

    @3 Oh I am really sorry, you are not about to offer something which creates more ads? how innovative, must be something really special nobody else offers on the Internet I guess, it is absolutely an amazing opportunity, right? You clever guy! I don’t care about your Internet advertising crap, go and get a real job instead of spamming the Internet with stuff no one needs!

    Ah, btw I almost forgot, can you lick my fat penis and suck my big balls now?

  5. ads?
    November 4th, 2008 | 11:57

    download adblockplus and u wont have any ads :) awesome addon for awesome browser…firefox :)

  6. blehblehbleh
    November 4th, 2008 | 12:01

    @ 1-4

    dum?

  7. oldfart
    November 4th, 2008 | 12:10

    @6

    ghey?

  8. Mikey566
    November 4th, 2008 | 12:12

    Or for those with Internet Explorer download the free host file that blocks all the bad ones.
    http://www.mvps.org/winhelp2002/hosts.htm

  9. German
    November 4th, 2008 | 12:42

    we also need “frustration-free-packages” here in germany …

  10. chris
    November 4th, 2008 | 12:45

    wow post 9 to be first on topic… sigh

  11. marktd
    November 4th, 2008 | 12:46

    :s the reason why it’s in sealed plastic is so you know it’s new and not secondhand goods that someone has packaged as new :P anyone can stick any old crap in a cardboard box

  12. Poland
    November 4th, 2008 | 12:46

    we also need “frustration-free-packages” here in poland …

  13. ffs!
    November 4th, 2008 | 13:09

    @1-john-why would you send an email and then post in the forum asking for a reply? if martin gives a toss about your email he will reply wont he? keep your spamming garbage offa here-”generating vast funds” har de har har!

  14. Em
    November 4th, 2008 | 14:02

    Fantastic! I’m really sick of slicing open my lip or tongue in desperation to get through all that hard plastic. And I hate dulling my scissors on the really aggravating ones. :)

  15. martinpasta
    November 4th, 2008 | 14:20

    yeah great info/add for amazon

  16. Ryan
    November 4th, 2008 | 17:06

    Yea you can just get the adblockplus add on or w/e for firefox. havent seen one ad anywhere for like 2 months…

  17. E71
    November 4th, 2008 | 17:31

    If it weren’t for the hard plastic packaging of my PSP, it wouldn’t have scratched the top right of the screen and also the packaging would have been re-usable (both increasing resale value when I put it on eBay).

  18. whome
    November 4th, 2008 | 18:34

    The reason why they are sealed so tightly and hard to open
    is to prevent theft. Imagine how easy it would be to open a
    cardboard box or thin plastic and steal the product.

  19. Martin256
    November 4th, 2008 | 19:15

    @18 yeah since I’m sure anyone could steal from an online store moron.

  20. chopt51
    November 4th, 2008 | 22:22

    Everyone with internet explorer can just restrict this website. Internet security properties, add this site.

    No more ads, no downloads. I have been doing this for 6 months.

  21. Henrik
    November 5th, 2008 | 00:08

    French pirates face net cut-off
    http://news.bbc.co.uk/2/hi/technology/7706014.stm

  22. pistol
    November 5th, 2008 | 01:32

    My girlfriend loves my frustration-free package…

    my penis ;)

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